|
|
Get
Branded: Brand
Impact
| Case
Study
Client
Precision Pools and Spas is a full service design/build pool
company. Precision offers pool construction, renovations,
maintenance services, consulting, and training. It’s one of
the most highly certified pool companies in the U.S.
Challenge
CRC Designs was selected to help Precision Pools and Spas
create a new look to distinguish themselves in the
highly-competitive Phoenix, AZ, swimming pool industry.
Precision needed a look that emphasized the professionalism of
the business and attracted the high end of the target market,
while simultaneously appealing to the “fun” emotional
benefits of owning a pool.
Solution
CRC Designs worked closely with Precision to define the
project parameters and develop a complete solution that met
their needs and budget. CRC then analyzed
|
information gathered
via the internet and other sources to understand the industry
and competition, and to develop a branding strategy that
strengthened Precision’s competitive positioning.
This project included logo development, which is the core for
other branding, so this component was developed first. CRC
created a sophisticated, strong and colorful logo design that
captured this company’s unique identity. The look
|
|
and feel of the
logo then drove the architecture, layout, and design of
additional project components, including a trade show display
booth, print ads, the company’s first brochure, business cards,
letterhead and envelopes.
|
“We contracted with CRC Designs to design the corporate logo and identity for our new company. Chaneque was fantastic about communicating with us and after only 3 comps, she created a logo and corp. identity package we love. Even our customers comment about its visibility and quality. We also contracted with CRC to create our print ads, and to design our company brochure and trade show display. We are extremely confident in Chaneque’s abilities and talents and can’t state enough how valuable her assistance in marketing our company is. CRC Designs delivers on its promises every time.”
- Kevin & Pam Woodhurst, Precision Pools and Spas
|
|
|
